Rice bran is naturally gluten-free, making it an excellent ingredient for the production of gluten-free baked goods. As a natural, minimally processed ingredient, rice bran is in line with the clean label trend. It enables bakers to improve the nutritional profile of their products without having to resort to artificial additives, thus meeting consumer demand for transparency and simplicity of ingredients. At the same time, it has excellent moisture-binding properties that help keep baked goods moist, improving texture and extending shelf life.